Oh Gap Inc.! I can purchase anything I want from you now with one simple checkout! And because I’ve got one of your cards, I can get lots of rewards and free shipping. But there is a problem here in my wardrobe:
I can’t buy your stuff this season.
Let me explain: it’s not that I don’t want to. Your sizes are great for someone 5′9″ and a long torso. But this season is terrible.
Old Navy: It’s ok that you’re targeting college students. But I can’t buy anything there because all of it is not appropriate for work or looks cheap. I tried… but it really doesn’t help that the dresses are either too short or to casual. And I’d love to purchase tailored shirts from you, but they’re either too short, too long, or have annoying cap sleaves.
Gap: It’s target is for the mid-20’s casual look. There’s nothing classy about it, it all looks too flirty and too revealing for work. The hems are closer to the knee, but the fabric is still too flimsy or the style too casual for a business casual work environment. (Remember, it needs to hit at the knee or below it to be appropriate!) There are some peices that work for work, but they almost seem out of place in the Gap collection.
Banana Republic: It’s not the cost of the clothing. It’s that everything is dry clean only. Seriously? Do you think I have time to go to the cleaners or want to dry clean anything in this pro-organic, slow-food green world? And dry cleaning adds up!
So that’s why I won’t be buying anything from you Gap. I want to, but it’s just not working out.
